Contributors
Sidrah Arif
Sidrah Arif is a Senior Associate at Allen & Overy LLP.
Silvio Struebi and De Liu
Silvio Struebi is a Partner at Simon-Kucher's Hong Kong and Singapore Office.
De Liu is a Senior Consultant at Simon-Kucher & Partners.
Sim Wee Yang & Alan Lau
Alan Lau is Executive Director and Sim Wee Yang is Senior Manager at KPMG in Singapore.
Simon Faure-Field
Simon Faure-Field is the founder and CEO of visionary customer experience consultancy, Equal Strategy. The company, which has offices in Singapore, Malaysia and Hong Kong, advises global brands across multiple industries how to achieve consistency in “brand atmospherics”, specifically telephone and customer environment (‘sensory’) touch points which enable companies to achieve powerful competitive advantage in the context of their long-term business strategy.
Simon Tong
Simon Tong is a Senior Manager in Deloitte Southeast Asia’s Financial Services Consulting practice. His successful background in strong business strategy and transformation within the banking sector has enabled him to manage end-to-end delivery of key strategic transformation initiatives including changes to banking operating models to support growth and business efficiency. Simon typically plays the role of a business architect, guiding and advising clients on making the right decisions for their future business and technology operating models whilst working with multiple stakeholders to ensure alignment and a common direction.