BDO tops Philippine brands for third straight year at $3.5b

BPI’s brand value grew 37%, whilst AUB is the country’s fastest growing brand.

BDO and the Bank of the Philippine Islands (BPI) remained amongst the top three of the most valuable brands in the Philippines, according to data from Brand Finance.

BDO, with a brand value of $3.5b, is the country’s most valuable brand for the third consecutive year.

Brand Finance attributed this to BDO’s strong brand recognition and reputation and sustained banking performance, including growth of its lending, deposits, and fee-generating businesses.

BPI ranked third, with brand value growing 37% to $3.2b. Brand Finance noted the bank’s improved brand strength metrics, including reputation, consideration, and customer engagement.

“While banking brands like BDO continue to anchor the market through scale, liquidity, and digital transformation, we are also seeing strong momentum across consumer-facing brands such as SM Supermalls, Jollibee and San Miguel Beer,” said Alex Haigh, managing director Asia Pacific, Brand Finance.

Asia United Bank (AUB) was the country’s fastest-growing brand in 2026, with brand value up 133% to $226m, driven by accelerating digital banking adoption and strong financial performance, Brand Finance said.

Land Bank of the Philippines ($1.6b) and Metrobank ($1.6b) ranked sixth and seventh overall, respectively.

Fast food chain Jollibee is the Philippines’ second most valuable brand and leads in perceptions of sustainability.

Amongst banks, BPI and Metrobank are the two banks listed that are perceived as top performers in sustainability in the Philippines, according to Brand Finance.