Catherine Ballantyne

Catherine Ballantyne has spent 25 years in IT, marketing and digital development specifically working with the data that drives these tools. She works with Tealium’s prospects and customers across the APJ region to help them develop a customer data strategy to successfully achieve a scalable, productionised digital transformation and subsequent cohesive brand experience. It is this work that informs her current thinking around customer data supply chain and the evolution of customer data asset management which is required to satisfy legislative and consumer expectations. She has special interest in the travel, retail and gaming industries.