Alipay+ inks deal with Jeju tourism org for exclusive offers to foreign visitors

Foreign visitors can enjoy up to 50% discounts from ZeroPay merchants.

Alipay+ has signed an agreement with the Korea Easy Payment Foundation (KEPF) and the Jeju Tourism Organisation (JTO) to enhance the payment experience of international visitors in Jeju Island.

Users of 11 Alipay+ partner wallets will have access to exclusive offers of up to 50% discounts at ZeroPay merchants across Jeju Island. Users will need to scan the ZeroPay QR code at the merchant’s counter with their home e-wallet apps.

E-wallets included in the partnership are: Alipay from the China, AlipayHK (Hong Kong), MPay (Macao), TrueMoney (Thailand), Touch 'n Go eWallet (Malaysia), OCBC Digital (Singapore), Changi Pay (Singapore), and Hipay (Mongolia), HelloMoney and GCash (The Philippines) and Tinaba (Italy).

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The partnership comes as international visitors flock to Jeju. Over 377,734 foreign tourists visited the island in the first quarter of 2024, up 532.5% from the over 58,000 visitors in Q1 2023.

Notably, the number of foreign tourists in Jeju exceeded 100,000 per month for three consecutive months from January-March. The last it happened was in February 2020.

About 80% of international travelers to Jeju reportedly come from China, followed by those from Taiwan, Singapore and Japan.