Hyundai Card's Alphabet brand unveils 11 cards with 10% category discounts

The cards offer 5% discounts on coffee, convenience stores, and public transportation.

Hyundai Card’s new “Alphabet Card” brand has unveiled its lineup of 11 cards and perks.

The South Korean brand—which targets consumers in their 20s and 30s—offers a 10% discount in eight standard categories: B, D, H, O, P, R, S, and T.

These eight cards additionally offer 5% discounts on everyday purchases such as coffee, convenience stores, and public transportation, the card company said.

Categories include “B” for Beauty, for customers who spend frequently on beauty, healthcare. Another category is “D” for dining. Customers who frequently use mobile payment services such as Naver Pay and Apple Pay may select “P” for Pay.

Apart from the standard cards, three cards—D, S, and T—are “BOLD” products that offer additional bonus discounts.

Annual fees start at KRW15,000 (approximately $10) for the standard cards and KRW50,000 for the BOLD cards. 

The Alphabet Card branch was launched on 1 July 2026, spinning off from Hyundai Card's first lifestyle credit card that was introduced in 2004.