BPI tops Philippine bank AI visibility

BDO was listed first in 75% of the responses.

Bank of the Philippine Islands (BPI) has the most mentions across consumer, business, and trust queries made in generative artificial intelligence (gen AI) models.

In a poll using 180 answers generated from 11 gen AI platforms, BPI is said to have the broadest reach, and appeared in 96% of answers related to business banking, according to the study by PRecious Communications

BDO Unibank claimed the most number of first mentions, at 75% of the responses.

In consumer banking, BPI was mentioned at 73% of the queries, whilst BDO led first mentions at 31% of all questions.

Lars Voedisch, founder and group CEO of PRecious Communications, said that being mentioned first is not an endorsement or a measure of customer preference, but that it indicates “narrative order.”

"Philippine communicators must examine what AI says about their institution, not just how often the name appears,” Voedisch said.

The research establishes why corporate communications and marketing leaders cannot rely on a single AI platform, dashboard score, or generic brand search to assess digital reputation, PRecious Communications said.