ICBC unveils new loyalty rewards programme for cardholders

This is through a partnership with Kaligo Solutions.

Industrial and Commercial Bank of China (ICBC) and Kaligo Solutions launched a suite of premium travel rewards propositions for ICBC credit card customers with over 140 million cards worldwide.

ICBC cardholders can now, for the first time, transfer their proprietary loyalty points to a broad selection of over a dozen airline and hotel loyalty programmes both globally and domestically. The loyalty currency exchange platform, mobile app experience, customer servicing and fulfilment, and overall program management are all managed under Kaligo's suite of solutions.

Additional redemption content, including gift card options, will be released progressively.