HSBC launches digital investment platform WorldTrader

It is powered by Interactive Brokers.

HSBC has launched digital investment and trade platform WorldTrader.

Available first in the United Arab Emirates, and with eventually rollouts in select markets across Asia and the Middle East, WorldTrader enables HSBC customers to trade equities, exchange traded funds (ETFs) and bonds in up to 25 markets and 77 exchanges globally via their mobile app or online banking.

WorldTrader is powered by Interactive Brokers, who serve millions of active clients across 200 countries and territories. Interactive Brokers offers automated trade execution and custody for electronically trade products and is expected to provide HSBC customers access to a uniform, cost-effective and single platform to trade all assets. 

A study by HSBC found that mass affluent customers are increasingly seeking investment opportunities, leading to a 30% global growth rate for brokerage services.

The launch in UAE comes as demand for wealth services in the country has served, particularly plans by investors to invest overseas, according to HSBC. More than half or 55% of surveyed investors in the UAE reportedly plan to increase investments in other markets. 

The UAE is also one of HSBC's most engaged segments, investing on average five times per month and monitoring their investments on average ten times per month, tied only with India for the highest frequency against 11 markets surveyed. 

Recently, HSBC revamped its trade finance services with the launch of Global Trade Solutions.