TNG eWallet, easypasia enhance customer service with Alipay+ genAI platform

They will offer tailored product recommendations and timely reminders.

Malaysia’s TNG eWallet and Pakistan’s easypaisa are adopting Ant International’s generative AI (gen AI) platform to build AI-driven agentic applications.

Both e-wallet operators aim to use the Alipay+ GenAI Cockpit to raise the efficiency of customer service operations and streamline customer service requests, Ant International said in a press release on 14 November 2025.

Pakistan’s first digital bank, easypasia, said that launching a gen AI-powered customer service agent is a key step for its customers to enjoy truly hyper-personalised financial experiences.

These include tailored product recommendations and actionable insights, to timely reminders that help them manage their finances more efficiently, said Farhan Hassan, chief digital officer, easypasia.

Alipay+ GenAI Cockpit is an AI-as-a-Service platform first rolled out in June 2025. It honed on Ant International’s four key business units: wallet gateway service (Alipay+), merchant payment service (Antom), cross-border business account service (WorldFirst), and inclusive finance service (global treasury management, digital lending and credit tech solutions).

TNG eWallet and easypaisa are the first customers for Alipay+ GenAI Cockpit.

"This platform opens the door for fintechs to agentic AI — empowering them to automate decisions, accelerate innovation, and deliver smarter financial solutions to their partners, all with financial-grade compliance, reliability and security," says Jiang-Ming Yang, chief innovation officer, Ant International.