ABF Retail Banking Awards 2023 Winner: HSBC Hong Kong
HSBC Hong Kong's Selina Cheung, Head of Omni-channel Experience and Optimisation, Anna Patricia Chua, Marketing Director, and Janet Yuen, Head of Digital Servicing and Journeys discuss the initiatives that made them a big winner at the Asian Banking & Finance Awards 2023.
The Bank introduced "Light Mode," a simplified mobile banking interface that caters to the preferences and concerns of older customers. They also established a "Digital Academy" to train and coach staff, including senior customers, to assist users in their digital banking journey. Additionally, HSBC underwent a comprehensive refresh of its premier proposition to cater to the evolving needs of Hong Kong's affluent segment. Leveraging its global presence and international connectivity, the bank enriched its wealth and international banking service offerings to address clients' changing family dynamics and aspirations.
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